Waitrose has been on the receiving end of some harsh criticism from shoppers who have branded an in-store food bank promotion as "tone deaf."
The outrage was sparked after the premium supermarket was spotted advertising one of its vegan Bouillon Vegetable Stock Powder with a label that described it as being "perfect" as a food bank donation.
Despite the good intentions, the promo was heavily criticised in a Twitter thread by the Alchemic Kitchen, an action-based project that aims to create a system change by addressing food access and injustice.
