Waitrose has been called “tone deaf” over its new "perfect for the food bank" promotion it currently has in stores.
The posh supermarket has been criticised for describing the promotion as "perfect" after putting labels on certain products to encourage Waitrose shoppers to donate them.
The Alchemic Kitchen, which is an environmental campaign group that tackles food waste, accused Waitrose of being "tone deaf" to the realities of people having to access food banks adding: "normalising this helps no one."
