Waitrose is ditching colour-coded milk bottle tops in favour of clear ones that are easy to recycle.
The move - a UK first - comes after a successful trial with shoppers who were unfazed by the loss of instantly recognisable blue, green and red plastic caps on whole, semi-skimmed and skimmed milk.
Following the pilot scheme in April, the new tops which make the plastic bottles 100% recyclable will first appear across the Essential milk range which accounts for 44% of milk sales.
