Waitrose has found an innovative way to tackle shoplifting, by showing customers a little extra love. The so-called ‘love bombing’ sees people who work at Waitrose show extra attentiveness to customers, not only improving customer service, but helping deter shoplifters.
Following a successful pilot, carried out across six branches earlier this year, the training has now been rolled out across all branches. The scheme is based on the understanding that shoplifters look for opportunities where they are less likely to be noticed.
As employees - called Partners - offer help, would-be criminals become more aware of their presence, so are deterred from stealing. The move has proved especially successful when used at self checkouts, where shoplifters would previously fail to scan items, or try to put products through as cheaper alternatives. It also helps prevent confrontationse.
