'Posh' supermarket Waitrose has issued a message to all customers. It comes a day after the Manchester Evening News found Lidl to be the cheapest supermarket for a sixth consecutive month in a weekly price comparison of eight grocery essentials.
Now Waitrose has slashed the price of more than 200 products as part of a £100 million investment plan to lower customer bills. The supermarket has cut the cost of more than 100 products by at least 10 per cent, with everyday items such as bread and mince receiving some of the biggest reductions.
The price of an 800g Waitrose soft white medium loaf has been cut by 13 per cent, from £1.15 to £1. Meanwhile, the price of a 500g pack of beef mince has been reduced by 11 per cent, from £3.55 to £3.15.
READ MORE: Lidl to roll out blanket policy in all stores despite 'upsetting' customers
Other reduced items include cupboard staples such as butter, tomato ketchup and caster sugar, as well as cocktail sausages, salads and ice cream for summer barbecues and picnics.
A 450g pack of Waitrose watermelon chunks now costs £3.95, down 21 per cent from £5. Meanwhile, a 150ml bottle of Waitrose Caesar dressing now costs £1.25, down 13 per cent from £1.45, reports PA.
This is the second time the supermarket has cut its prices this year, having lowered the cost of more than 300 products in February. Charlotte Di Cello, commercial director at Waitrose, said: “We’re investing millions in lowering the prices of everyday food across our aisles so customers benefit every time they shop with us.
“We’ve made these cuts with absolutely no compromise on the high quality, high welfare, and delicious recipes our customers expect from us. We’ll still react to any drops in food inflation and pass on savings to our customers as soon as the prices we pay begin to fall, and we’ll continue to pay farmers a fair price for their products too.”
READ NEXT:
