Waitrose implements blanket change across all stores as Lidl named cheapest supermarket

'Posh' supermarket Waitrose has issued a message to all customers. It comes a day after the Manchester Evening News found Lidl to be the cheapest supermarket for a sixth consecutive month in a weekly price comparison of eight grocery essentials.

Now Waitrose has slashed the price of more than 200 products as part of a £100 million investment plan to lower customer bills. The supermarket has cut the cost of more than 100 products by at least 10 per cent, with everyday items such as bread and mince receiving some of the biggest reductions.

The price of an 800g Waitrose soft white medium loaf has been cut by 13 per cent, from £1.15 to £1. Meanwhile, the price of a 500g pack of beef mince has been reduced by 11 per cent, from £3.55 to £3.15.