Nottinghamshire shoppers have spoken out about their love for a supermarket chain which has been described as the country's most expensive.
Waitrose is the most expensive supermarket according to Which?, the organisation which compares how much the UK's biggest supermarkets charge for groceries. It was found that for May 2022, the average basket price of a shopper in Waitrose was £31.85, almost £10 higher than the average basked price of £23.55 at Lidl.
Despite being the most expensive supermarket, people still choose to do their shopping at Waitrose and many enjoy the "better quality" products that are sold. Newark resident, Marie Bird, 64, said: "I don't think it's more expensive than any other, you can still find bargains."
She added: "I think the new Marks and Spencers is more expensive. I've always shopped in Waitrose, it's worth it for the quality and I would rather enjoy what I eat than have something I don't like."
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Another Waitrose shopper said she shops at Waitrose "mainly for a treat on a weekend, but you can also get a lot of different foods there compared to other Newark supermarkets. It's a lot higher quality, on par with M&S, you get what you pay for."
Property options manager, Bridget Dickens, 59, of Newark, said: "Normally I go to Aldi, I couldn't afford to do the shop there [Waitrose]. It's the most expensive supermarket but if you want something a bit different and the quality is a bit better."
When asked her favourite thing about shopping at Waitrose, director of a women's charity, Clare Laxton, 37, of Newark said: "The range of things available. Their essential range has a lot of vegetarian and vegan foods that I enjoy."
Which? also found that the average trolley price at Waitrose was £142.61, almost £20 higher than an average trolley price at Asda which would cost £129.53.
