Waitrose has issued an apology over its new Christmas advert. The supermarket's festive campaign featured farmers comparing their suntans - but the advertisement has attracted criticism from a leading charity and skin cancer patients.
The advert shows various clips of farm workers working all year round to create produce for Christmas food - and in one section, two farmers can be seen comparing their sun tan by rolling their sleeves up as they work in the heat. Gill Nuttall, chief executive at Melanoma UK, told the BBC people should "look at skin cancer with their eyes wide open," adding: "The comparing of tans dates back many years before we knew better."
Melanoma skin cancer is the fifth most common cancer in the UK with around 16,000 new cases of melanoma diagnosed each year, The Mirror reports. A Waitrose spokesperson said: "This advert shows the year-round effort behind our Christmas products and real farmers.
