Waitrose has apologised after a moment shown its new Christmas advert sparked a backlash from viewers and charities.
The supermarket said that it was "sorry for the upset caused" after its new Christmas advert depicted two farmers comparing sun tan lines on their arms while out working in the fields. Some accused Waitrose of 'glorifying' sun tans and failing to highlight the dangers of exposure to the sun, including an increased risk of developing the skin cancer melanoma.
The charity Melanoma UK called out the retailer for the advert, saying on Twitter: "Many organisations have used examples of tanning in their advertising. Unless they are doing this responsibly and warning of the dangers of overexposure to the sun, then they need to stop it."
