Upmarket grocer Waitrose has been accused of 'virtue signalling and 'woke hypocrisy' after announcing it would no longer sell disposable vapes from January 1.
The supermarket chain, which is part of the John Lewis partnership and has a Royal Warrant, announced the ban amid fears that vaping was attracting young people who had not previously smoked and for the environment.
At the time, a Waitrose spokesperson told Grocery Gazette: "While sales of cigarettes have fallen significantly in recent years, the market for disposable vapes is new and growing rapidly – including amongst young non-smokers. These devices also have a damaging impact on the environment so it’s not something we want to be part of.”