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Creative Bloq
Creative Bloq
Technology
Joseph Foley

Wait, the Skoda logo wasn't inspired by a bird?

The Skoda logo design.

The Skoda logo is 100 years old next week. While we didn't include it in our list of the best car logos of all time, its longevity and relatively few changes over the years suggests that maybe we should. 

To mark the anniversary, the Czech car has published details about the design's history - at least as much as it's been able to gather from its archives. And it seems the logo design had a surprising inspiration. No, it wasn't initially inspired by a bird or an arrow.

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