The night might fall on Melrose Avenue, but it’s always sunny inside 8804. Jacquemus’ new 2,800-square-foot flagship is a yellow-accented homage to the South of France — brick herringbone floors, beamed ceilings, limestone clay–stuccoed walls, and just enough storied, patinated detail to make the new design feel old, and the grandeur of the brand’s fifth global location feel, somehow, humble.
But don’t get distracted by the architecture. The real stars aren’t even the handbags or the shoes. They’re the sofas.
