wagamama is replacing more than eight million delivery bowls with new packaging using recyclable material. The decision will remove up to 330 tonnes of virgin plastic from the supply chain every year.
The new packaging, made from cPET, will reduce the carbon footprint of the brand’s most popular dish – the katsu curry – by 62%. The new packaging material make-up is the result of four years of planning, and advice from leading plastic experts, UK waste collectors, suppliers and cutting-edge product designers.
The new packaging will roll out from August 15 and will be live across all restaurants and delivery kitchens by October this year in a bid to help tackle the world’s increasing plastic pollution problem. Alongside the new packaging initiative, wagamama will also be launching its bowl return programme ‘Bowl Bank’, created in response to the varied practices of the UK waste streams.