wagamama has launched a veganuary dish with a special partnership allowing one million meals to be donated to low-income families. wagamama has launched a new vegan take on its kare lomen dish alongside a new charity partnership with The Bread and Butter Thing.
The vegan ‘chicken’ kare lomen is udon noodles served in a bowl of coconut broth with a chilli kick, and topped with vegan teriyaki ‘chicken’, coriander, beansprouts and cucumber. The Bread and Butter Thing partnership with wagamama will involve projects in its restaurants and out in the community.
It will see the restaurant chain provide support for The Bread and Butter Thing to deliver 1 million meals worth of food to low-income families who use the charity to receive a more affordable weekly shop.
wagamama has already supplied food and bespoke recipes cards to The Bread And Butter Thing and the £25,000 wagamama donation will pay for forty one truck journeys with each able to carry 426 tonnes of food with each tonne equating to 2380 meals. A total of just over a million meals.
wagamama will also be providing warm and inclusive community spaces in restaurants across the country - offering free sides to families facing difficult choices between heating and eating. While its team members will be volunteering to support local projects and its chefs will provide ‘wok it don’t waste it’ demos and advise on how to cook nourishing and affordable meals.
wagamama CEO, Thomas Heier, said: “At wagamama we believe in the Japanese philosophy of seijaku; finding calm and tranquillity in the midst of activity. In these challenging times it is important that we all continue to nourish ourselves and our communities. Typically, every veganuary we like to surprise and delight our guests with a plant-based showstopper, but we know this veganuary is a little bit different for families across the UK, so it is a privilege this year to support local communities through our newly launched partnership with The Bread and Butter Thing.”
Mark Game, CEO of The Bread and Butter Thing said: “We’re delighted to be entering this new partnership with wagamama. Its philosophy of nourishment chimes exactly with The Bread and Butter Thing’s work to ensure that people in low income communities can access healthy, nutritious food for their families. By providing both food and funding to support the unseen but vital logistics that go into making The Bread and Butter Thing possible, wagamama will help us deliver over 1 million meals worth of food to our members who are making really difficult decisions between heating and eating, or even keeping a roof over their heads, in the toughest financial crisis of a generation.”
