Taylor Humphrey can find you a baby name that fits your family’s personal brand, but it might cost you $30,000. That is the top end of what a package with the US-based baby-name consultant costs. Fortunately, she also offers a more accessible option for $350 and, for customers who are willing to share their experience of her service on social media, a $150 discount on any subsequent naming needs. A bargain, really.
Humphrey, who set up her company What’s in a Baby Name in 2015, has helped a number of high-profile (albeit top-secret) clients find the perfect baby name. She’s now taken to TikTok, posting advice, sharing lists and solving baby-name dilemmas for her 70.1k followers. (Sibling for Florence? Tricky, apparently, because the name sits between “high renaissance” and “cutesy vintage”. Humphrey suggests, among others, Daphne for a girl and Arthur for a boy.)
