WA's Here Comes the Sun festival rises in the east

The expanded Here Comes the Sun festival at Torquay will coincide with the Bells Beach surf event. (HANDOUT/HERE COMES THE SUN)

It's an act of blind ambition to double the size of a music festival when other events are being cancelled, says Ross Macpherson.

Macpherson organises the Here Comes The Sun festivals in Margaret River, and he's expanding the event to the Victorian town of Torquay in 2024.