The arrival of W Algarve in June 2022, Portugal’s first W brand, marked a step change for the southern Portuguese region, bringing a stylish disruptor to the Algarve’s usual reputation for family-friendly waterparks, bucket and spade holidays and golfing greens. Instead, the W Algarve introduces the brand’s trademarks of innovation, luxury and quirky design, successfully mixing Portuguese style with a laid-back escape and the W’s core spirit of energetic, music-filled drama.
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