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The Hindu

National

Lalatendu Mishra

Voot now focusing to grow its base in Kannada

Voot Kannada OTT

Voot, the video-on-demand streaming platform of Viacom18, is now focusing to grow its base in Kannada language after finding success in Hindi in the past years.

To acquire a large segment of Kannada viewers, Voot has lined up a series of programmes which will be unveiled soon, a top executive said.

On Monday, it announced that the first season of the digital edition of Bigg Boss OTT Kannada would be streamed starting August 6, 2022, and Kichcha Sudeep will be its host. This follows the success of Voot’s reality show Bigg Boss OTT Hindi last year.

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