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The Guardian - UK
The Guardian - UK
Entertainment
Michael Savage Media editor

Volume of US YouTube shows ‘weakens UK children’s ties to their own culture’

Ms Rachel, a young woman in dungarees, smiling and speaking to the viewers beside the Ms Rachel logo
A screengrab from the YouTube page of Ms Rachel, a US preschool channel with 17 million subscribers. Photograph: Ms Rachel/Youtube

The amount of American content children are consuming on YouTube risks weakening their connection to British culture and language, the BBC’s head of children’s television has warned.

Patricia Hidalgo, the director of children and education at the BBC, said the algorithm of the all-conquering video-sharing site diverted British children on to US-based content, rather than “nourishing” British programming that helps cement their cultural identity.

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