A grown man can get serious beach body envy at this time of year. The physique in the mirror and on the sun lounger does not always compare favourably to the form on social media. Guys flexing their abs and glutes dominate social media, with even older fellas – like the permanently vacationing playboy Gianluca Vacchi, and the gold standard, David Beckham, still magnificent in his tighty-whitey briefs – eliciting a Proustian splash of memories soaked in sun and chlorine.
And now his son Cruz has been spotted in a pair of similarly tiny trunks – a pair of £410 Prada budgie-smugglers.