The “Voice for Her Power: Empowered by Hope to Overcome Breast Cancer” alliance, led by the Thai Breast Cancer Community; Sabina Public Company Limited; The Sukosol Hotel Bangkok; and Novartis (Thailand) Limited, organized a collaborative initiative to pass on the voice of hope and ignite societal awareness about the importance of breast cancer screening and early-stage treatment. It reiterated the key concept, “the sooner you know, the higher the chance of a complete cure,” aiming towards the goal of creating a sustainable healthcare system, while highlighting the role of women as a crucial force for the family, economy, and society.
Breast cancer remains the most common cancer among Thai women. The Ministry of Public Health states that Thailand has more than 20,000 new breast cancer patients per year.1 Although medical advancements have made treatments more effective, a large number of patients are still diagnosed at advanced stages, resulting in complex treatments and impacting the quality of life of both patients and caregivers. Furthermore, breast cancer also affects society and the economy on a macroeconomic level, since women constitute more than half of the country’s population and play vital roles as mothers, family caregivers, and essential workers driving the economy. Illness, therefore, means multifaceted overlapping losses, leading to a loss of economic potential. This initiative thus aims to raise awareness of the importance of breast cancer screening, coupled with advocating for patients to have equal access to treatment rights, in order to preserve the crucial power that drives the entire social system.
