Vogue Williams has posed with a glass of booze free gin for an unusual maternity shoot to celebrate Mother's Day.
Shot by iconic British photographer Rankin, the beautiful mum-to-be is part of CleanCo's new campaign.
The brand that specialises in celebrating parents and alcohol free spirits, Vogue's husband Spencer Matthews is the CEO & Founder of CleanCo.
Glowing as she poses up a storm with her pregnant belly and a glass of the good stuff, Vogue looked incredible as she stood for renowned British portrait and fashion photographer Rankin.
The 36-year-old expectant mum can be seen donning a pair of denim jeans and a white shirt hiked up so her stunning bump is on full display.
Vogue is currently gearing up to welcome her third child this spring, said: "Being a parent is a whirlwind and constant juggling act - but I wouldn’t have it any other way.
"Every pregnancy is different and the third time around for me has been an amazing experience, but not without its challenges."
She went on "Staying in peak physical and mental health has never been more important to me as I’ve navigated a hectic and rewarding work schedule, plus a busy family life.
"I’ve never been a big drinker and have obviously given up full-strength spirits during my pregnancy.
"So, unwinding after a long day with a non-alcoholic Clean G&T is the perfect way for me to relax as we countdown to baby No 3."
The mum also shared her latest modelling snaps on Instagram, penning a caption which reads: "Counting down to baby three!
"Raising a glass of @cleanco to all of the lovely Mammas out there, it’s Mothers Day next week and I hope you get spoilt rotten!"
She then added: "@cleanco is currently donating 20% of sales to Happy Kids Poland, who are carrying out the important job of evacuating orphans out of Ukraine due to the ongoing conflict."
Before concluding with: "I had the best day shooting for @cleanco with the unreal Rankin! This picture will be an amazing memory for myself and our son…
"Right back to my non alcoholic G and T, it is Sunday after all!"
Fans were quick to comment on the unusual snap, but the reception she got was more than positive.
"Absolutely amazing! What a fab campaign," said one, while another added: "Just saw this outside Westfield about 50ft high - looks fabulous," referring to the billboard campaign.
A third then penned: "Your looking amazing so natural...and a beautiful person inside and out..can't wait to see your new little baby."
Vogue's husband Spencer Matthews, Founder and CEO of CleanCo has also spoken about the campaign: "Day in day out, parents keep the show on the road with plenty of charisma, strength, energy and positivity.
"From being chefs to chauffeurs, home nurses to human alarm clocks - they go above and beyond.
"Which, when you add in the extra pressure of being pregnant too, is pretty incredible.
"Relentlessly upbeat whatever life throws at her, Vogue embodies the ultimate alcohol free spirit."
He then gushed about his wife to conclude: "People like her are the reason we create great tasting booze-free choices for those that spin lots of plates."
A bottle of the gin alternative will set you back just £19 per bottle, with the faux spirit being available in an array of different flavours like Rhubarb or Pink.
Not only do they stock gin alternatives, but they have tequila and rum alternatives as well.
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