Over the last few weeks, rappers Drake and 21 Savage have embarked on a guerrilla marketing campaign to promote their newest album, Her Loss, by releasing a series of fake media appearances on their social channels.
This has included an interview with Howard Stern, a COLORS show, and a musical performance on Saturday Night Live introduced by Michael B. Jordan, all of which never took place and were made using clever editing, deepfakes, and impressive set designs.
