In recent years, a growing number of companies have raced to turn their balance sheets into Bitcoin (BTCUSD) treasuries, hoping to tap into the digital-asset boom and appeal to crypto-savvy investors. While major corporations like Strategy (MSTR) have led the charge, smaller players are now positioning themselves as lean, specialized alternatives.
One emerging contender is Asset Entities (ASST), which is going to merge with entrepreneur and politician Vivek Ramaswamy’s Strive Asset Management to pioneer a pure-play Bitcoin treasury business. Recently, the two firms announced a reverse merger and secured $750 million in PIPE financing.
