The destination management organisation for the West of England has been awarded Local Visitor Economy Partnership (LVEP) accreditation by the national tourism agency, VisitEngland.
VisitWest, which represents businesses in Bristol, Bath and North East Somerset, North Somerset and South Gloucestershire hopes to provide stronger leadership for the region, as it shapes and delivers strategies to promote tourism for the South West. The accreditation has been awarded in a bid to reshape destination management across the country into a more cohesive structure.
Awarded to 12 destinations in this first round VisitEngland aims to maximise the potential of local visitor economy in the region, which pre-pandemic supported 45,000 jobs and is worth £2.33b.