A new partnership is set to be formed between tourist board VisitEngland and business chiefs in the West Midlands aimed at boosting the region's visitor economy.
The new so-called Birmingham, Solihull and Black Country Local Visitor Economy Partnership (LVEP) has been created with the investment body West Midlands Growth Company which says it will give destinations a voice at a national level.
The aim is to take on board the views of business on the ground to shape national strategy and activities and then roll them out regionally.
