It was 100 years ago that innovations in sound-on-film led to the first commercial screenings of short motion pictures that incorporated sound. Though it would take another four years for the technology to be employed in the full-length feature The Jazz Singer, it was a revolutionary step forward.
Fast forward and today’s Main Stage session, “Immersive Storytelling: Expanding Audiences With XR in Games, Education and Location-Based Entertainment,” could preview the next step, which may promise to be as much evolutionary as revolutionary in video production. The session will explore what is next on the horizon for virtual reality (VR), augmented reality (AR) and extended reality (XR). From headsets at home and in schools to location-based entertainment venues, consumers are embracing innovative ways to tap into their favorite stories.
