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Broadcasting & Cable

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Daniel Frankel

Virtual MVPDs Pass Milestone on YouTube TV’s Estimated 600K Customer Additions in Q3, Now Control More Than 20% of the U.S. Pay TV Market

YouTube TV United States Leichtman Research Group LRG

YouTube TV .

Adding an estimated 600,000 customers in the third quarter, YouTube TV ended September with around 6.5 million customers, according to Leichtman Research Group’s quarterly tally of the top pay TV operators serving 96% of the U.S. market.

LRG’s user-base estimate for YouTube TV seems light to us — another research group, Antenna, just projected that the Alphabet/Google platform has around 7.3 million customers — but either way, it pushed the overall virtual MVPD category past a notable milestone.

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