Millions of mobile phone customers will see their bills jump up in just six weeks.
O2 and Virgin Mobile merged last year and now some pay-monthly customers face a price increase of as much as around £50. The price rises will come into force on April 1 but exactly by how much will depend on what network you are with, the type of contract you have and when you joined the network.
A Virgin Media O2 spokesperson told Birmingham Live: "We know that price increases are never welcome but, unlike other providers, we freeze the cost of device repayments and are only changing our airtime prices, meaning average bills will go up by an effective 10% or less than 10 pence per day.