Fionnuala Jay is no stranger to our screens. She regularly appears on the Six O’Clock Show on Virgin Media, and it’s almost guaranteed that she’ll pop up on your Instagram or TikTok feed.
The self-styled “Love Island freak”, admitted she was once a slave to a sale and hated the idea of outfit repeating. Bhe started to panic about the impact fast fashion had on the environment and gave herself a challenge: not to shop fast fashion for a year.
She told Dublin Live: “I was in an absolute panic about the environment and was trying to think of other ways I could help. I was getting really weary about the impact fast fashion was having on our planet so I said I’d try not to buy fast fashion for a year - I kind of did it as a challenge and then I just kept it up.
