Located in the heart of Shoreditch, Virgin’s first London hotel – with its rooftop pool, 1970s vibes and a penthouse suite named after Sir Richard himself – keeps things just as cool as the neighbourhood it is found in
Virgin succeeds in keeping things feeling fresh and innovative, while at the same time inserting a touch of groovy nostalgia with its ode to the 1970s, with music and decor bringing a laidback vibe
Amelia Neath
