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The Conversation
The Conversation
Environment
Ariane Moore, PhD Candidate in Philosophy, University of Tasmania

Virgin Galactic’s use of the 'Overview Effect’ to promote space tourism is a terrible irony

Virgin Galactic Earth Richard Branson William Shatner Frank White

Virgin Galactic, the space tourism company founded in 2004 by Richard Branson, promotes its flights as offering:

A Brand New Perspective: Deepen your connection to Earth and to humanity with the transformational experience known as the Overview Effect.

First discussed in 1987 by space philosopher Frank White, the Overview Effect is a result of viewing Earth from space.

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