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The Guardian - UK
The Guardian - UK
World
Patrick Wintour

Viral victory: Iran is beating the land of tech bros in the social media wars

AI-generated Lego video posted by Iranian social media accounts
AI-generated Lego video posted by Iranian social media accounts. Illustration: X

If Iran could manufacture destructive missiles at the speed with which it produces cutting memes, US Central Command would be coming out with its hands up by now.

One of the more bizarre and unexpected aspects of the Iran-US war is that Iran, a country by reputation dominated by conservative clerics neurotic about western culture and media, is dominating the social media war, unleashing its gen Z tech warriors to engage western audiences with its sarcasm and ridicule of the Trump administration.

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