McDonald’s, the world’s largest foodservice retailer with more than 40,000 locations in over 100 countries, reported better-than-expected second-earnings results on July 27, thanks in part to TikTok.
For the quarter ended June 30, 2023, McDonald’s reported revenue growth of 14% to $6.5 billion and adjusted earnings per share growth of 24% to $3.17 compared with the year-ago period. The strong performance was helped by a viral TikTok trend, inspired by its beloved Grimace character.
