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Benzinga
Benzinga
Business
Madison Troyer

Viral Labubu Doll Craze Just Made the Pop Mart Founder $27.5 Billion Richer — A Bigger Gain Than Buffett, Bezos, and Nearly Every Billionaire Alive

Labubu Challenges Barbie Empire

Earlier this summer, a Vans Labubu collaboration sold for 16,000 Australian dollars  ($10,400) on eBay (NASDAQ:EBAY). The seven-inch brown doll was decked out in classic Vans streetwear designs, including the company's iconic Sk8-Mid sneakers. 

It wasn't the first time one of these collectible plush toys had sold for five figures, and, given how trendy they've been over the last year, it likely won't be the last.

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