
If you’re on TikTok, you may have come across “Hongdae boys” or “Hongdae guys” recently. In a social media context, the term refers to a group of young South Korean men who prey on foreign women (particularly white women) visiting the Hongdae area in Seoul’s Mapo district.
Largely made viral by popular South Korean TikToker Sean Solo (@itsseansolo) creating parodies of these men, Hongdae boys are depicted as men who make brazen (and slightly awkward) attempts at picking up unsuspecting tourists or foreign students.