Some came seeking glory. Others, a velvet couch or a La Marzocco espresso maker.
But most shoppers who flocked to the viral estate sale at the Wing in West Hollywood over the weekend were there simply to bear witness, as a brand built on the aspirations of Instagram was dismembered by the vultures of TikTok.
"I used to take meetings here," said Caroline Wimberly, 29, who spotted the sale on the popular video app. "Even if things are out of budget, it's a spectacle."
