Chick-fil-A has made it clear that it’s not too welcoming of its employees making viral TikToks of its food. A former Chick-fil-A worker has just revealed that after a few of her TikTok videos of her reviewing the food at the restaurant went viral, she was asked to stop making videos due to it being a violation of the company's employee handbook, and has now submitted a notice of her resignation.
Former Chick-fil-A worker Mariam Webb, who has over 118,000 followers on TikTok and millions of views on her videos where she reviews her employee meals at Chick-fil-A, shared with her followers in a viral TikTok that she will cease filming any more Chick-fil-A food reviews.
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“I will no longer be doing Chick-fil-A videos,” said Webb in the video. “Right after my last video, the Cherry Berry video, hit 2 million views, I was reached out to by Chick-fil-A upper management and PR to let me know that my videos actually break a rule in our employee handbook.”
She claims that even though her Chick-fil-A videos have garnered millions of views, the company is not willing to make an exception or collaborate with her despite management telling her that they “love” her videos and found them to be “funny and engaging.”
“I feel at peace because I know this isn’t the end of my story, and I know I didn’t want to be the Chick-fil-A girl forever,” said Webb in the video. “I’m not angry with Chick-fil-A, you know I do understand at the end of the day that it's a business. ”
Even though she claims in the video that she still loves the company and respects its decision, she also states that she is “sad” about the situation as she was hoping that she would be able to collaborate with the company on future TikTok videos.
@mirithesiren Chick-fil-A Corporate has asked me to stop making content. I’m sorry you guys :/ Thank you for all the support and love but an era has ended. “The postings on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, nor Chick-fil-A, Inc.” #fyp #chickfila #chickfilaemployee #chickfilasauce #chickfilahacks #curlyhair #blackgirl
♬ original sound - mirithesiren
Webb recently revealed to Business Insider that she is resigning from Chick-fil-A after working there for over a year and will focus on becoming a content creator.
Her most recent TikTok video was posted on April 22, where she is seen reviewing Shake Shack’s Chicken Shack sandwich in what is described as a paid partnership in the description below her video.
The career of social media influencing is becoming popular amongst many Gen Zers. According to a 2023 report by business intelligence company Morning Consultant, which surveyed 2,204 U.S. Gen Zers and millennials who use social media, 57% of respondents, who were between the ages of 13 to 26, said that they would become an influencer if they were given the opportunity.
Also, about 53% of Gen Zers in the survey said they would quit their job to become an influencer, and roughly 30% said they would pay for the opportunity to influence. Some of the top reasons for their interest in becoming an influencer that was highlighted in the survey was that the career has a flexible work schedule, an opportunity for extra income and is overall “fun.”
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