Remember when Tesla was known as a disruptive and innovative outsider? Blending luxury and tech, it challenged a staid automobile industry and changed how we saw electric cars. Some even saw it as a company that would save the planet from the climate crisis. It's now a perfect example of how quickly a brand can go from iconic to anathema.
Tesla can't complain about a lack of exposure. It's still in the news every day even if it's not selling many cars. The problem is that with the Cybertruck design disaster and CEO Elon Musk taking time off to meddle in politics, the stories have turned drastically negative. Viral anti-Tesla adverts show just how far the brand has fallen, and they could be hard for it to recover from.
