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GamesRadar
GamesRadar
Technology
Catherine Lewis

Viral $10,000+ Summer Game Fest billboard paying respects to fallen Hi-Fi Rush and Redfall studios nearly put Xbox boss Phil Spencer on blast, but "it's about the people, our friends who got laid off"

Phil Spencer Xbox Los Angeles Dave Oshry Summer Game Fest Tango Gameworks Arkane Austin New Blood New Blood Interactive Stephen Totilo
Hi-Fi Rush.

A billboard paying tribute to shuttered game studios and "everyone laid off" was placed right outside one of the most popular hotels around Summer Game Fest, after the CEO of game publisher New Blood Interactive decided it'd be "way cooler than just throwing up an ad for one of our games."

The billboard in question has been going viral on Twitter after it was spotted by Game File journalist Stephen Totilo yesterday. It shows a short looping message, reading "gone but not forgotten," and listing Arkane Austin, Roll7, Tango Gameworks, Volition Inc, London Studio, and "everyone laid off, downsized, and 'made redundant.'" It continues: "Thank you for great games from your friends at New Blood. We love you. We miss you. We hate money." 

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