Punters have been flogging bottles of Prime drink for over quadruple their value – a day after chaotic videos showed people scrambling to get their hands on a bottle. The viral beverage, costing just £1.99, was being sold online for as much as £10 a bottle, just hours after mayhem broke out in Aldi aisles.
Adults pushed and shoved kids as young as seven as they rushed to grab a bottle of the drink, created by YouTube stars Logan Paul and KSI, at several stores. The pair have used their enormous social media clout to create huge demand for the beverage, which contains coconut water, sweeteners and vitamins.
And it seems punters that missed out are now ready to pay a nearly 400 per cent premium to taste it, with ten bottles of Prime selling for £75 on Facebook Marketplace. Other Marketplace ads show bottles being sold for £15 each and another listing offering seven blue raspberry bottles for £50.