VIP Play, Inc., an innovative mobile gambling operator within the U.S. online gambling market, has signed a multi-year agreement with Kambi Group to power their sportsbook growth in Tennessee and in future markets.
VIP Play, Inc. acquired the assets of ZenSports in 2022 and has operated in Tennessee as ZenSports since July 2023
Formerly known as KeyStar Corp., VIP Play, Inc. acquired the assets of the ZenSports platform in 2022 and has operated in the Volunteer State as ZenSports since last July.
The mobile gambling operator is expected to use the Kambi Turnkey Sportsbook, in addition to their own proprietary technology. Their main objective is to build an entirely customized version of the Kambi platform.
Under the terms of the agreement, VIP Play, Inc. will upgrade its current mobile sportsbook offering by leveraging Kambi’s cutting-edge Turnkey Sportsbook solution.
The online sportsbook is designed to deliver speed, stability, and flexibility in competitive markets across the globe.
VIP Play, Inc. plans to utilize Kambi’s all-encompassing sportsbook solution to create a premium, customer-friendly experience. The goal is to deliver an interactive inventory of customer acquisition tools.
According to the news release, the online operator will also offer iCasino services in permitted U.S. states.
Mobile gambling operator recently launched Big Game Sweepstakes in November exclusive to Tennessee sports bettors
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said:
“This partnership with Kambi is a pivotal step for VIP Play, Inc. as we work towards establishing a premier sportsbook presence in the US. Kambi’s market-leading technology, and our internal ability to build proprietary technology on top of the Kambi platform, will enable us to deliver a first-class, interactive sports betting experience and a mutually beneficial partnership for years to come.”
Werner Becher, Kambi Group CEO, said:
“We are excited to welcome VIP Play, Inc. to the Kambi network as they adopt our trusted Turnkey Sportsbook solution. They have ambitious growth goals… We look forward to supporting these efforts with Kambi’s market-leading sportsbook technology and services. This collaboration exemplifies our commitment to empowering operators focused on creating innovative, customer-centered experiences.”
VIP Play, Inc. recently launched Big Game Sweepstakes, a sweepstakes-style promotion in November, exclusive to Tennessee sports bettors. The company aims to revolutionize the sports betting industry via product differentiation and engaging marketing.
Furthermore, Kambi Group is the industry’s trusted provider of a range of sports betting services to licensed B2C gaming operators. Their partners include ATG, Bally’s Corporation, Corredor Empresarial, Kindred Group, LeoVegas, LiveScore, Rush Street Interactive and Svenska Spel.
