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Newcastle Herald
Newcastle Herald
Business

Violets, vases and viral moments make Newcastle business bloom

Jess Eckford-Aguilera at the very succesful Food and Flower Markets at Sandgate. Picture by Jonathan Carroll

WHAT started as a dream to bring back a local flower market to Newcastle has bloomed into a floristry and events empire approaching its ninth year in business.

Newcastle Food and Flower Markets was the brainchild, or in this case perhaps a seedling, of Jess Eckford-Aguilera, a self-professed girl boss who says she is in the business of "flower therapy".

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