May the Force of Cristal Beer be with you! A vintage Chilean beer advertising campaign, seamlessly integrated into the original Star Wars trilogy, just resurfaced online, sparking viral attention and legal scrutiny some two decades after its debut.
After 20 years following its first broadcast appearance, a controversial advertising campaign that cut Chilean beer commercials into key scenes from the original Star Wars trilogy resurfaced online.
Taking to her X (formerly known as Twitter) account on March 2, user Windy posted a clip of the ad accompanied by the following caption: “Around 2003 in Chile, when the original trilogy of Star Wars began airing on television there, they did this funny thing to avoid cutting to commercial breaks.”
