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The Guardian - UK
The Guardian - UK
Technology
Michael Savage Media editor

Vine video-sharing app is back – and battling AI slop

A user scrolls on the old version of Vine of their phone
‘The app launch is less about nostalgia, and more an antidote to what social media has become,’ says Evan Henshaw-Plath of Divine. Photograph: Yui Mok/PA

As a pioneer of the short-form video format, Vine has been credited as one of the most influential – if short-lived – social media platforms.

The app, which allowed users to record a looping six seconds of video, boomed in popularity after its launch in 2013, spawning a plethora of viral comedy sketches and internet memes. It hit 100 million monthly active users at its peak and helped launch the careers of influencers such as Logan Paul.

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