Ed Balls and Susanna Reid angered Good Morning Britain viewers as they gave their verdict on Matt Hancock's decision to appear on I'm a Celebrity...Get Me Out of Here! today.
Former Labour Party MP Ed - who appeared on Strictly Come Dancing in 2016 - explained how he feels Mr Hancock's upcoming stint on reality TV has come at 'the wrong time' for the MP, as Susanna described it as 'a great booking for ITV '.
Ed added how unlike BBC's Strictly, which he says is a 'warm show', I'm a Celebrity will be a 'tough' challenge for the former health secretary before wishing Mr Hancock, 44, 'good luck' as he attempts to repair his damaged reputation on the ITV show later this month.
