The Apprentice viewers were left baffled as an obvious mistake went unmentioned on the latest episode. Lord Sugar had challenged the candidates to create and market their own brand of dog food on the BBC show.
Team Apex got to work on their product - Pro Paw - which included insects to provide the protein pooches need. But it appears one detail escaped all of the team's attention - and was never picked up by Lord Sugar, Karren Brady or Tim Campbell, reports BirminghamLive.
The labelling on their dog food had the wrong spelling of nutritious, with it instead being spelled with a c. Annoyed viewers took to Twitter to comment.
Flowerbomb212 said: "How has nobody realised Team Apex spelt nutritious wrong? They wrote nutricious with a c." Les Newell echoed: "#TheApprentice Wondering why the incorrect spelling of nutritious wasn’t picked up on by anyone this evening?" @Belle0408 asked: "Why is no one pointing out the incorrect spelling of ‘Nutritious’ on the Pro Paw packaging??? #TheApprentice."
Nathan commented: "Is it my frazzled brain or is nutritious spelt incorrectly?" And Adam Smith added: "#TheApprentice #TheApprentice2023 nobody realised that nutritious is not spelled 'nutricious'? #propaw."
The Apprentice continues next Thursday on BBC One at 9pm.