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TechRadar

Carrie Marshall

Viewers are flocking to Apple TV Plus – and it’s all thanks to Lionel Messi

Lionel Messi Apple Apple TV+ United States MLS Jorge Mas Tim Cook Soccer Inter Miami

Apple MLS promo picture

Apple TV Plus made a 10-year $2.5 billion deal with Major League Soccer and it appears to be paying off. According to Jorge Mas, one of Inter Miami's owners, in a Tweet then shared by Apple's Tim Cook, subscriptions to Apple's MLS Season Pass have more than doubled – and it's all down to Lionel Messi.

The Messi Effect is real! 🐐 Subscribers to #MLSSeasonPass on @AppleTV have more than doubled since Messi joined @InterMiamiCF. Also, Spanish language viewership on #MLSSeasonPass on @AppleTV has surpassed over 50% for Messi matches and continues to rise. How exciting for a truly…August 10, 2023

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