Here is a statistic that tells you what a self-defeating funk the federal opposition is in. On Monday alone, as it wallowed in the crisis over energy policy, its parliamentarians indulged in more than 35 media appearances.
Opposition members can’t resist talking about themselves, fighting their battles in the glare of the spotlight. In particular, Sky News is an irresistible honey pot.
All this is good for the media, but not for messaging. It amplifies the shambles.
