Lan Ho always felt like something was missing from the coffee market.
"Coffee is harvested all over the world — South America, Africa — but I felt like not a lot of attention is paid to the people behind the beans, especially those working in Vietnam, which is the second largest producer of coffee in the world," Ho told Salon Food. "It was really eye-opening to me that Vietnamese coffee isn't as on the map, and I think it should be."
