
You’d be forgiven for feeling a little jaded by the plethora of apps that claim to make it easy to design and publish groundbreaking content on social media. With the boom in portrait video media, a large number of apps are out there that promise to revitalise your video footage and make it ready to share with the world. Needless to say, some apps are better than others, and this new offering from Lightricks offers an interesting AI interpretation laden with useful and eye-catching features.
Billed as an AI-first company, Lightricks are pioneering technology that claims to ‘bridge the gap between imagination and creation.’ There are two main tenants to their offering, the fun, playful, AI-powered and imaginative creation side, and the more serious, business-orientated creator services that provide content creators the ability to monetise their work and scale quickly using very easy-to-use, intuitive editing apps.